Will Romney’s dishonest Jeep ads backfire?
The Mitt Romney campaign is arguing that they will win Ohio despite the polls, but it’s hard to believe them given the desperate Jeep ads Romney has been running. The Toledo Blade is one of many news organizations slamming the ads, and they offered up a scathing editorial.
In the final few days of the presidential contest, Mitt Romney evidently recognizes that his opposition to the federal rescue of General Motors and Chrysler is costing him voter support he needs in Ohio and Michigan. So the Republican nominee is conducting an exercise in deception about auto-industry issues that is remarkable even by the standards of his campaign.
At an appearance last week in Defiance, Mr. Romney announced that “Jeep, now owned by the Italians, is thinking of moving all production to China.” That assertion was based on an ambiguously worded news report.
Chrysler, which owns Jeep and in which the Italian automaker Fiat has a majority stake, quickly denied the report. A company spokesman said Mr. Romney’s rhetorical leap “would be difficult even for professional circus acrobats.” But the Romney campaign launched an ad in Ohio that claimed that President Obama, who presided over the auto bailout, “sold Chrysler to Italians who are going to build Jeeps in China.”
Chrysler CEO Sergio Marchionne removed all doubt about his company’s intentions this week in an email to employees: “Jeep production will not be moved from the United States to China,” he said. “Jeep assembly lines will remain in operation in the United States and will constitute the backbone of the brand. It is inaccurate to suggest anything different.”
The ads seem to be backfiring. Voters in Ohio aren’t stupid. They follow the auto industry and they know a lie when they hear one.
Posted in: Business, Job Market, Media, Politics
Tags: Jeep, Jeep ads, Mitt Romney, Mitt Romney ads, Toledo Blade