CATEGORIES

Will Romney’s dishonest Jeep ads backfire?

The Mitt Romney campaign is arguing that they will win Ohio despite the polls, but it’s hard to believe them given the desperate Jeep ads Romney has been running. The Toledo Blade is one of many news organizations slamming the ads, and they offered up a scathing editorial.

In the fi­nal few days of the pres­i­den­tial con­test, Mitt Rom­ney ev­i­dently rec­og­nizes that his op­po­si­tion to the fed­eral res­cue of Gen­eral Mo­tors and Chrysler is costing him voter sup­port he needs in Ohio and Mich­i­gan. So the Re­pub­li­can nom­i­nee is con­duct­ing an ex­er­cise in de­cep­tion about auto-in­dus­try is­sues that is re­mark­able even by the stan­dards of his cam­paign.

At an ap­pear­ance last week in De­fi­ance, Mr. Rom­ney an­nounced that “Jeep, now owned by the Ital­ians, is think­ing of mov­ing all pro­duc­tion to China.” That as­ser­tion was based on an am­big­u­ously worded news re­port.

Chrysler, which owns Jeep and in which the Ital­ian auto­maker Fiat has a ma­jor­ity stake, quickly de­nied the re­port. A com­pany spokes­man said Mr. Rom­ney’s rhe­tor­i­cal leap “would be dif­fi­cult even for pro­fes­sional cir­cus ac­ro­bats.” But the Rom­ney cam­paign launched an ad in Ohio that claimed that Pres­i­dent Obama, who pre­sided over the auto bail­out, “sold Chrysler to Ital­ians who are go­ing to build Jeeps in China.”

Chrysler CEO Ser­gio Mar­chionne re­moved all doubt about his com­pany’s in­ten­tions this week in an email to em­ploy­ees: “Jeep pro­duc­tion will not be moved from the United States to China,” he said. “Jeep as­sem­bly lines will re­main in op­er­a­tion in the United States and will con­sti­tute the back­bone of the brand. It is in­ac­cu­rate to sug­gest any­thing dif­fer­ent.”

The ads seem to be backfiring. Voters in Ohio aren’t stupid. They follow the auto industry and they know a lie when they hear one.

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